This article exclusively examines these 4 essentials of business success within PR, marketing and sales. Within other articles I will discuss back-end operations, like admin, finance, business development, customer service and other departments, which all play vital roles in a successful company.
This brief overview of business basics will hopefully provide a good foundation for considering how your business is fulfilling all 4 P’s effectively, or not.
Now let’s take a closer look at the 4 P’s of Planning, Process, Pipeline and Profit within PR, marketing and sales.
The 4 P’s in PR
PR for entrepreneurs basically means positioning yourself as an expert or at least an an authority on a give subject. If you do it particularly well you may even someday be considered a thought leader on the subject. If this relates directly to your business’s mission, so much the better.read more