February 2016

All posts from February 2016

What is Full Being Business?

by Indigo on February 29, 2016 29 comments

Full Being Business is business that is done from a place of fullness, not lack.

So much of what passes as business advice is grounded in a perspective that says that something is lacking (money, clients, mailing list subscribers, etc.) and must be acquired.

The perspective that you hold as you think about something has a profound effect on what you see. Different problems and solutions appear depending on the viewing lens.

From a perspective of lack, at a networking event one might be strategizing, “Who in this room can I get to become my customer?” or “Who in this room can help me to get more customers?”

But from a perspective of fullness, that same situation might evoke questions more like, “Who looks like they could use my help?” or “Who am I feeling drawn to right now?”

read more
IndigoWhat is Full Being Business?

My Favorite Twitter Apps

by Indigo on February 15, 2016 3 comments

I confess. I’m one of those mysterious people who actually “gets” and loves Twitter — and I’m not a journalist, social media marketer, or entertainment star. I’m just someone who knows about some powerful Twitter apps, and after reading this, you will be too.

And yes, Twitter is threatening to implement an algorithm that will choose for you what you see at the top of your feed, the way Facebook does, instead of continuing to show a real-time stream. It would appear it will actually be some sort of hybrid animal in the end.

But you know what? Unless they eliminate the chronological feed all together, I don’t think I have a reason to care.

Now when I used to consume tweets directly on the Twitter site, okay. When I go there, I do find the “While you were away” feature rather scroll-past-able. But with so many ways to consumer Twitter content off Twitter, the user experience can continue to be however they have personally shaped it. (That is, so long as they simply make a chronological feed available, which they say they have no intention of ending.)

read more
IndigoMy Favorite Twitter Apps

How to create a business plan the fun and easy way

by Indigo on February 8, 2016 13 comments

Have you wanted a business plan, but wondered how to create a business plan without hiring a consultant or losing your mind?

Well have you ever noticed that the way a question is asked can determine how intimidating it feels to try to answer it?

Compare how eager you feel to dive into each of the following:

  • Describe your business’s revenue model.
  • Describe how you will set your prices, so that you are sure to have enough money to live on each month.

Both involve fleshing out the same ideas, but the latter feels much more accessible. You can wrap your mind around it instantly. You may not have the answer off the top of your head, but you know how to start thinking about it, and know you can arrive at an answer.

read more
IndigoHow to create a business plan the fun and easy way