Indigo

Transform your Business ~ Transform your Life

The Key to Stable Revenue Growth

by Indigo on May 3, 2017 No comments

I’m going to keep this brief, because while the path to business success isn’t obvious, it is simple.

First, it is worth noting that there actually is a “Body of Knowledge” for business. It isn’t something people should just know without being taught anymore than Chemistry or Math are.

Second, it is teachable, and learn-able.

Third, the core of it is to:

  • A) Clarify processes for marketing, sales, and upsells;
  • B) Create a system for moving people from marketing, into sales, into upsells; then
  • C) Use that system to see clearly what is or isn’t working so that you can do more of what works and less of what doesn’t work.
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IndigoThe Key to Stable Revenue Growth

Why Are you Still Struggling With Your Offering?

by Indigo on March 14, 2017 No comments

You are an expert at what you do. You know your stuff, whether from education, training, experience or some combination of the above. You know you’ve got a lot to offer that many people would greatly benefit from, and you heart longs to get that help to them. Yet for some reason, you just aren’t seeing the traction and necessary revenue to get you out of startup mode.

You’ve searched, you’ve brainstormed, you’ve done market research interviews, you’ve even gotten out there with an offer or two. Maybe you had some positive feedback. You did sell that one package. Or maybe you’ve even sold a few. Or if you’re still pre-sales, you’ve received extremely positive market research feedback.

So how did you get to this place a year later where you still aren’t making a higher rate of revenue than you were in those first few months? Why haven’t you been able to get to a level of stability where you can feel like you’re running a business, not still starting one?

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IndigoWhy Are you Still Struggling With Your Offering?

What Rapid Expansion Can Look Like

by Indigo on August 17, 2016 No comments

How drastically do you think your life could change within just a few weeks or even days?

I’m going to share with you recent events from someone else’s life that I believe will both instruct and inspire you.

The Beginnings of the Shift

I just got off the phone a bit ago with one of my clients who gave me permission to tell her tale. She heard an interview I did a couple months ago and was inspired by the approach to abundance I was proposing, the same path I took from poverty to abundance myself. She submitted a business health assessment to request a free consultation with me, then signed up for one of my inexpensive $1,500 programs that is basically the creation of a plan followed by a few months of guidance carrying out that plan.

Though a modest expense for private work, when even group business development programs are often asking for $6-12,000, to her it was the largest business development investment she had ever even considered making. But something in her told her it was time, and she gave me a confident yes when I offered to work with her.

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IndigoWhat Rapid Expansion Can Look Like

Crucial Business Insights – Infographic

by Indigo on July 27, 2016 No comments

I’m going to keep this short and to the point.

If you aren’t bothering to answer certain questions in your business, you are probably working harder than you need to be working for poorer results than you could be seeing.

I put together a resource guide to help you answer these critical questions for important business insights and decision-making, but then I realized that didn’t support keeping these ideas as “top of the mind” as they really need to be on a regular basis.

So I’m also going to share with you this infographic I created that can serve as a one-page reminder to keep handy as you work. Cheers to your success!

(And if you have questions, feel welcome to ask in the comments. I reply daily.)

business insights Infographic

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IndigoCrucial Business Insights – Infographic

What is a True Mastermind group?

by Indigo on March 21, 2016 2 comments

Have you considered joining a Mastermind group for your business? Are you in one now? What are your expectations for such a group?

Often people confuse the idea of a mastermind group with what is really group coaching. The main differentiator between the two is that in group coaching, communication is mainly between the group leader and each participant. There is less interaction between participants.

In contrast, the core idea behind a mastermind group is that by collaborating as a group, an “uber” mind will be created. The whole will be more than the sum of the parts.

To quote Napolean Hill, the person who first coined the term mastermind, a mastermind group involves “The coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony…. No two minds ever come together without thereby creating a third, invisible intangible force, which may be likened to a third mind.”

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IndigoWhat is a True Mastermind group?

What is Full Being Business?

by Indigo on February 29, 2016 29 comments

Full Being Business is business that is done from a place of fullness, not lack.

So much of what passes as business advice is grounded in a perspective that says that something is lacking (money, clients, mailing list subscribers, etc.) and must be acquired.

The perspective that you hold as you think about something has a profound effect on what you see. Different problems and solutions appear depending on the viewing lens.

From a perspective of lack, at a networking event one might be strategizing, “Who in this room can I get to become my customer?” or “Who in this room can help me to get more customers?”

But from a perspective of fullness, that same situation might evoke questions more like, “Who looks like they could use my help?” or “Who am I feeling drawn to right now?”

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IndigoWhat is Full Being Business?

My Favorite Twitter Apps

by Indigo on February 15, 2016 3 comments

I confess. I’m one of those mysterious people who actually “gets” and loves Twitter — and I’m not a journalist, social media marketer, or entertainment star. I’m just someone who knows about some powerful Twitter apps, and after reading this, you will be too.

And yes, Twitter is threatening to implement an algorithm that will choose for you what you see at the top of your feed, the way Facebook does, instead of continuing to show a real-time stream. It would appear it will actually be some sort of hybrid animal in the end.

But you know what? Unless they eliminate the chronological feed all together, I don’t think I have a reason to care.

Now when I used to consume tweets directly on the Twitter site, okay. When I go there, I do find the “While you were away” feature rather scroll-past-able. But with so many ways to consumer Twitter content off Twitter, the user experience can continue to be however they have personally shaped it. (That is, so long as they simply make a chronological feed available, which they say they have no intention of ending.)

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IndigoMy Favorite Twitter Apps

How to create a business plan the fun and easy way

by Indigo on February 8, 2016 13 comments

Have you wanted a business plan, but wondered how to create a business plan without hiring a consultant or losing your mind?

Well have you ever noticed that the way a question is asked can determine how intimidating it feels to try to answer it?

Compare how eager you feel to dive into each of the following:

  • Describe your business’s revenue model.
  • Describe how you will set your prices, so that you are sure to have enough money to live on each month.

Both involve fleshing out the same ideas, but the latter feels much more accessible. You can wrap your mind around it instantly. You may not have the answer off the top of your head, but you know how to start thinking about it, and know you can arrive at an answer.

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IndigoHow to create a business plan the fun and easy way

Task Oriented Leadership: Managing your Team for Measurable Results

by Indigo on January 16, 2016 No comments

While strategic and relational leadership have a vital place within any organization, if your company hasn’t been performing at the level you have targeted, the culprit may be insufficient task oriented leadership.

Visionary leadership is the fun stuff. It’s the strategy, the human relationships, the inspiration, the creative self-expression, the adventure of business. It is a critical foundation for any business. In contrast, task oriented leadership is the day-to-day, nuts and bolts of how you build success upon that foundation. Without either, you will have lots of activity with haphazard results.

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IndigoTask Oriented Leadership: Managing your Team for Measurable Results

Visionary Leadership: Integrating Practical Business Basics and Intuitive Insight for Results

by Indigo on December 22, 2015 7 comments

I was doing a little reflection/ brainstorming around gaps I see in a lot of small businesses and thought to share some of the ideas here, in case some might be “just the thing” someone needs to hear right now. Here are some key points I’ve learned in my 10 years as a business consultant and many years as a spiritual counselor and intuitive trainer. 

10 Steps to Success Through Visionary Leadership

  1. Match your sales process and tools to your audience. I know probably 1k+ different business technology apps. Most of them are pretty darn terrific, but for different use cases. You aren’t looking for the perfect set of apps. You’re looking for the perfect handful for you. For example, I would recommend totally different CRM tools to those who serve sole proprietors or consumers than I would to those who serve corporate clients. Get the tool that supports the process you need to use to get great sales conversions. 
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IndigoVisionary Leadership: Integrating Practical Business Basics and Intuitive Insight for Results