Business Tools & Resources

Crucial Business Insights – Infographic

by Indigo on July 27, 2016 , No comments

I’m going to keep this short and to the point.

If you aren’t bothering to answer certain questions in your business, you are probably working harder than you need to be working for poorer results than you could be seeing.

I put together a resource guide to help you answer these critical questions for important business insights and decision-making, but then I realized that didn’t support keeping these ideas as “top of the mind” as they really need to be on a regular basis.

So I’m also going to share with you this infographic I created that can serve as a one-page reminder to keep handy as you work. Cheers to your success!

(And if you have questions, feel welcome to ask in the comments. I reply daily.)

business insights Infographic

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IndigoCrucial Business Insights – Infographic

My Favorite Twitter Apps

by Indigo on February 15, 2016 , 3 comments

I confess. I’m one of those mysterious people who actually “gets” and loves Twitter — and I’m not a journalist, social media marketer, or entertainment star. I’m just someone who knows about some powerful Twitter apps, and after reading this, you will be too.

And yes, Twitter is threatening to implement an algorithm that will choose for you what you see at the top of your feed, the way Facebook does, instead of continuing to show a real-time stream. It would appear it will actually be some sort of hybrid animal in the end.

But you know what? Unless they eliminate the chronological feed all together, I don’t think I have a reason to care.

Now when I used to consume tweets directly on the Twitter site, okay. When I go there, I do find the “While you were away” feature rather scroll-past-able. But with so many ways to consumer Twitter content off Twitter, the user experience can continue to be however they have personally shaped it. (That is, so long as they simply make a chronological feed available, which they say they have no intention of ending.)

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IndigoMy Favorite Twitter Apps

Is Livestreaming the way to connect with your Tribe?

by Indigo on August 17, 2015 , No comments

I do realize that you are likely overwhelmed with all the social media channels that have been available for years.

Why oh why would you want one more?

Well because livestreaming really is different. At least, it has served a very specific purpose very well and within a very short period of time, for me and a lot of other people. That leads me to believe it is worth my sharing with you, with a healthy “nudge” included.

I’m specifically speaking of Periscope (a property of Twitter) because it is the platform that I’ve spent the most time on over the last 6 weeks. Within that period of time I have:

  1. Attracted a “Spirit-led Lifers” following of over 1000 people who keep tuning in for more of what I most want to share with the world to create my impact;
  2. Discovered new channels of thought leaders who have given me access to a new world of ideas;
  3. Made connections with some truly amazing people, like Chalene Johnson, who not only recommends following me in some of her own broadcasts, but occasionally shows up in mine (to thoroughly blow my mind);
  4. Began clarifying the parts of my message that most resonate with people and the way of conveying that information that makes it easiest for them to apply it. (This is facilitated by the live, interactive aspect of how the platform works — The best scopers shape their message with audience feedback as they go); and
  5. Developed new levels of comfort appearing on camera and speaking without a script, even doing my first online course that has both me on camera in most lessons (my previous 7 courses either had only screenshare or maybe an appearance by me in the intro lecture) AND was completely unscripted.  (Find the course here Skillshare – Periscope Essentials or here Udemy.com/periscope-essentials)
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IndigoIs Livestreaming the way to connect with your Tribe?

Webinar Software Comparison: EasyWebinar vs. WebinarJam vs. the Others

by Indigo on April 21, 2015 , 263 comments

Egads! This isn’t as much fun as it looks.

I love the idea of doing webinars.

One of the most enjoyable aspects of my work is getting to talk to people about the topics I find most fascinating. Webinars present a great opportunity for a conversation with dozens of people interested in the same topic, and without all the logistics for renting meeting space, getting the chairs set up, transporting presentation equipment to the event site, and so on that are associated with a physical event. Great idea. So much promise.

I eagerly evaluated the following options: (Do a quick scan, then come back and analyze after reading the rest of the article, and it will be much more meaningful.)

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IndigoWebinar Software Comparison: EasyWebinar vs. WebinarJam vs. the Others