You are an expert at what you do. You know your stuff, whether from education, training, experience or some combination of the above. You know you’ve got a lot to offer that many people would greatly benefit from, and you heart longs to get that help to them. Yet for some reason, you just aren’t seeing the traction and necessary revenue to get you out of startup mode.
You’ve searched, you’ve brainstormed, you’ve done market research interviews, you’ve even gotten out there with an offer or two. Maybe you had some positive feedback. You did sell that one package. Or maybe you’ve even sold a few. Or if you’re still pre-sales, you’ve received extremely positive market research feedback.
So how did you get to this place a year later where you still aren’t making a higher rate of revenue than you were in those first few months? Why haven’t you been able to get to a level of stability where you can feel like you’re running a business, not still starting one?
How drastically do you think your life could change within just a few weeks or even days?
I’m going to share with you recent events from someone else’s life that I believe will both instruct and inspire you.
The Beginnings of the Shift
I just got off the phone a bit ago with one of my clients who gave me permission to tell her tale. She heard an interview I did a couple months ago and was inspired by the approach to abundance I was proposing, the same path I took from poverty to abundance myself. She submitted a business health assessment to request a free consultation with me, then signed up for one of my inexpensive $1,500 programs that is basically the creation of a plan followed by a few months of guidance carrying out that plan.
Though a modest expense for private work, when even group business development programs are often asking for $6-12,000, to her it was the largest business development investment she had ever even considered making. But something in her told her it was time, and she gave me a confident yes when I offered to work with her.
If you aren’t bothering to answer certain questions in your business, you are probably working harder than you need to be working for poorer results than you could be seeing.
I put together a resource guide to help you answer these critical questions for important business insights and decision-making, but then I realized that didn’t support keeping these ideas as “top of the mind” as they really need to be on a regular basis.
So I’m also going to share with you this infographic I created that can serve as a one-page reminder to keep handy as you work. Cheers to your success!
(And if you have questions, feel welcome to ask in the comments. I reply daily.)
Have you considered joining a Mastermind group for your business? Are you in one now? What are your expectations for such a group?
Often people confuse the idea of a mastermind group with what is really group coaching. The main differentiator between the two is that in group coaching, communication is mainly between the group leader and each participant. There is less interaction between participants.
In contrast, the core idea behind a mastermind group is that by collaborating as a group, an “uber” mind will be created. The whole will be more than the sum of the parts.
To quote Napolean Hill, the person who first coined the term mastermind, a mastermind group involves “The coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony…. No two minds ever come together without thereby creating a third, invisible intangible force, which may be likened to a third mind.”
Have you wanted a business plan, but wondered how to create a business plan without hiring a consultant or losing your mind?
Well have you ever noticed that the way a question is asked can determine how intimidating it feels to try to answer it?
Compare how eager you feel to dive into each of the following:
Describe your business’s revenue model.
Describe how you will set your prices, so that you are sure to have enough money to live on each month.
Both involve fleshing out the same ideas, but the latter feels much more accessible. You can wrap your mind around it instantly. You may not have the answer off the top of your head, but you know how to start thinking about it, and know you can arrive at an answer.
While strategic and relational leadership have a vital place within any organization, if your company hasn’t been performing at the level you have targeted, the culprit may be insufficient task oriented leadership.
Visionary leadership is the fun stuff. It’s the strategy, the human relationships, the inspiration, the creative self-expression, the adventure of business. It is a critical foundation for any business. In contrast, task oriented leadership is the day-to-day, nuts and bolts of how you build success upon that foundation. Without either, you will have lots of activity with haphazard results.
I was doing a little reflection/ brainstorming around gaps I see in a lot of small businesses and thought to share some of the ideas here, in case some might be “just the thing” someone needs to hear right now. Here are some key points I’ve learned in my 10 years as a business consultant and many years as a spiritual counselor and intuitive trainer.
10 Steps to Success Through Visionary Leadership
Match your sales process and tools to your audience. I know probably 1k+ different business technology apps. Most of them are pretty darn terrific, but for different use cases. You aren’t looking for the perfect set of apps. You’re looking for the perfect handful for you. For example, I would recommend totally different CRM tools to those who serve sole proprietors or consumers than I would to those who serve corporate clients. Get the tool that supports the process you need to use to get great sales conversions.
This article exclusively examines these 4 essentials of business success within PR, marketing and sales. Within other articles I will discuss back-end operations, like admin, finance, business development, customer service and other departments, which all play vital roles in a successful company.
This brief overview of business basics will hopefully provide a good foundation for considering how your business is fulfilling all 4 P’s effectively, or not.
Now let’s take a closer look at the 4 P’s of Planning, Process, Pipeline and Profit within PR, marketing and sales.
The 4 P’s in PR
PR for entrepreneurs basically means positioning yourself as an expert or at least an an authority on a give subject. If you do it particularly well you may even someday be considered a thought leader on the subject. If this relates directly to your business’s mission, so much the better.
First you have to understand what a business consultant does.
A pet peeve of mine is how many marketing consultants call themselves business consultants.
This leads to a lot of confusion. In the year that I’ve made the transition from mostly serving corporate clients (who definitely know what it means to run a business) to serving early stage businesses, the biggest surprise to me has been the profound lack of public knowledge around what a business is and what it does.
Think about this: Have you ever walked into any company’s office and seen that the marketing department took up 90% of the square footage? And yet over-whelmingly, when people think they need to hire a business coach or consultant (the difference being the inclusion of implementation assistance with the consultant), they are thinking 100% about getting help with marketing.
And when it doesn’t work? Their solution is to seek more or better marketing. Never does it occur to them that the problem is that they don’t have a company around their marketing efforts.
So criteria number one for being ready for a business consultant is that you know that a company is more than just a product or service and marketing to promote it.