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Refining by Declining and Reclining

by Indigo on June 23, 2015 10 comments

So many choices.

Every day I get at least 6 different invitations to various webinars or other free business related offers.

Much of it is really great information, but can I really do all of this before the next slew of emails arrives tomorrow with still more to add to my “must do” list?

Launch a series of JV partnerships, start doing Meetups, add videos with affiliate links to YouTube, start taking affiliates from ClickBank, get on Periscope, and start doing whatever those many unopened emails are suggesting I do?

Of course not. I can’t even do all of it this week, or month, or possibly even quarter. And yet, tomorrow there will be another batch in my inbox. And the next day. And the next. And that’s just email. Let’s not even start talking about my Facebook feed. I’ve had to turn off images, just to turn off ads.

I’m sharing my experience with you in the guess that you are experiencing something similar.

If you’ve been accepting those enticing free gifts floating around the internet, you are likely on quite a few email lists at this point. And each gives you the feeling that it is sharing vital information you’d be a fool not to apply… and for free! So much wisdom flooding in at absolutely no cost every single day. We’re so abundant!

Whoa, Nelly!

And yet, hold on there. If you try to do even half of what gets suggested to you, you are going to be unfocused, over-whelmed, and unproductive. Heck, if you even just give too much thought to doing it you will have that experience. And none of it will really work. Instead you’ll have a bunch of half-baked, half-done, wholly-wasted efforts dragging on your psyche.

Here’s another option: Learn to selectively sift for the business opportunities and approaches that your spirit is most excited by, then put all of your efforts where they will go the furthest with that extra wind in your sails.

In practice, what that looks like is a lot of slowing down, sitting in the sun, taking walks, and eating meals with all electronic devices turned off (save perhaps some background music, if that enlivens you).

Test yourself with this the next time you go to write an email, newsletter update, or Facebook post: “How slowly can I write this?”

And the next time you hear about a new platform, marketing approach, or business service, ask yourself: “How does my spirit feel as I think about doing this? Is my excitement the genuine inspiration of spirit or the anxiety of not wanting to miss out?”

Is Fear Driving You More than Inspiration?

If you are being driven in your business decision-making more by the fear of missing an opportunity than the savoring of the experience an opportunity presents, you are not creating the future you want to live. Whatever comes of your activity, it will feel just like the process of creating it has felt—anxious, scattered, uncertain, unclear, and over-whelming.

If you want your business to create an experience of freedom, enjoyment, abundance, clarity and vitality for you, then the way you develop and execute your business strategy should have those same characteristics.

Note that I mention “strategy.” That means you create a plan for what you will do, and then do that, without chasing after every shiny object that comes passing your way.

I know it can be difficult to let the latest new thing go without at least a little of your attention. I will confess to having attempted to investigate Periscope recently (though my spirit was kind enough to put sufficient obstacles in my way at every turn that I was able to notice it was a great big ‘NO’ for my path).

It can be really hard to resist all the buzz around the hottest new thing that is promising big results, and don’t miss out; at least reserve your name before it’s taken!

Being spirit-led, which is how I characterize my approach to business, doesn’t mean being willy-nilly, unfocused, and capricious in one’s decision-making. It simply means that you craft your structure with spirit’s guidance, then continually check in with spirit every step of the way to make sure that your “in action” interpretation of the plan matches the actual intention behind each task.

So where to begin?

Primary is clarifying what your objectives for your business are. Strategy can only ever be as clear as the objectives the strategy is meant to achieve.

Then I would strongly suggest your getting help from someone with experience breaking those objectives down into sound business practices, that combine to form a cohesive strategy for achieving the objectives. My personal preference would be that the person have both practical business operations knowledge, but also great skill in tuning into spiritual guidance and interpreting it accurately within a business context.

Obviously I’m quite biased, since this is my expertise. But it is what I have transitioned the focus of my work toward over the past year for a reason, because I believe it is what works best to help people create the lives of satisfaction, contribution, and well-being that I wish to foster in the world.

So this is the beginning. There must be a strategy, and you must have a process of checking in with spiritual guidance as you execute that strategy.

Then as new things come your way, you evaluate how they fit into that strategy. And when you just get one ‘no’ after another, and things are pretty much on auto-pilot, you recline.

Let your fields lie fallow sometimes.

There is nothing so productive as a well-placed day of relaxation. Don’t force yourself to get sick before you’re willing to claim it.

Get a hammock. Get a dog. Find a sunny, private spot in which you can let your inner feline spread itself out with delicious selfishness. Eat more dark chocolate. Take more walks among the trees or beside an ocean.

This is IT!

Remember in all you do, what you are doing it for. This is it. This is your promised land. Tomorrow it will be different, and the day after different again. But life never waits for tomorrow.

Your success, your happiness, your fulfillment, “how you’re doing” is always now, now, now.

There are no passes for “working toward a better day.” No excuses of “sacrifice now for gain tomorrow.” No merits of “hard work.”

I call bullshit on it all. It’s all just hiding in a mountain of busy-ness.

It is distracting yourself from the hard work of defining and then claiming the life of your deepest meaning and highest aspiration.

Scary stuff. What if you actually had to live as that powerfully effective, abundantly wealthy, utterly free being of your dreams?

What if you had to face the change in how others might see you, or in what you would expect of yourself, or what others might expect of you? What if all the walls that have defined you through your limitations suddenly came tumbling down, leaving you utterly bare … or worse… undefined. Nobody. No one. No know quantity, just this limitless expanse of possibility?

Honestly, it would probably be mostly great, but that doesn’t stop you from fearing it anyway.

I call out your over-whelm as avoidance and self-denial. I call out your hard work as more of the same. I see your sacrifice and I raise you 300% more self-knowledge and the courage it takes to say ‘no’ more often to things that are simply distractions from your path.

Confidence. Clarity. Peace. Expanded Being.

These are my prayers for you. Whether that includes any webinars, ebooks, or telesummits, I can’t tell you. I can only invite you into that exploration.

If you’re feeling brave and ready, then feel welcome to take my free business assessment that will tell me whether there may be good reason for us to explore working together. If it seems like there may be, I’ll reach out to schedule a 90 minute exploratory call with you.

Note that in free consultations I don’t give business advice. That’s a strategy session at the very least, and I charge for those.  But I’m happy to explore what your business needs and how my expertise may help you fulfill those needs, and what that might look like in terms of deliverables and associated costs.

So reach out if you think my way of working might be just what you need. Or if hiring a business consultant isn’t a “yes” for you right now, then just take this advice and apply it independently:  Slow down!

Seriously. Just slow down everything you do.

At first it will seem like you are wasting time, but I promise you that quite the opposite will be true. You will find yourself simply weeding out more and more of what didn’t need to happen in the first place, and savoring more of whatever you do. And you will find it much, much easier to actually hear the guidance of your spirit, let alone follow it.

Most importantly, you will be taking a critical first step toward actually living the life you started your business to live in the first place. And that will be a gift to us all.



Indigo is the founder of Awaken Business Consulting and Aspiratech business technology firm. She is also the host of Conscious Business Leaders TV. Indigo specializes in helping entrepreneurs build strong business structures in a way that integrates their intuition and inspiration. Want a free consultation with Indigo about your business's forward trajectory? Start by taking the Business Health Assessment at either or

IndigoRefining by Declining and Reclining


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  • Psalm - June 24, 2015 reply

    Your style of writing takes something that could overwhelm and makes it easy to swallow. It was like having a good conversation over tea.

    Indigo - June 24, 2015 reply

    Thanks, Psalm. That was the goal.

  • Fiona - June 24, 2015 reply

    Oh, I can TOTALLY relate to the picture you painted at the beginning of the post! Great advice, thank you.

  • Shirley Kufeldt - June 24, 2015 reply

    Take time – slow down – say no – reflect – meditate – decide.

    Thanks for this post!

    Indigo - June 24, 2015 reply

    Yes. We must simply have faith that this is enough, and that nothing is passing us by that we needed in the first place.

  • Brandy Amstel - June 24, 2015 reply

    Loved your post! Great article! I can totally relate to all of the things that there are to do or take care of and I totally agree with your approach of ‘less is more’. So often people feel like they have to work harder and longer to get ahead and what I recommend them to do is to take time for themselves, for personal care first then they will have more to give to their business, family, etc.

  • Henry Matlock - June 24, 2015 reply

    Excellent advice, Indigo. I especially like the quote, “If you want your business to create an experience of freedom, enjoyment, abundance, clarity and vitality for you, then the way you develop and execute your business strategy should have those same characteristics.” Powerful statement. Thanks.

    Henry Matlock
    “The Writer Re-Igniter”
    Promote your service or products with teleseminars:
    “Free Teleseminar Planning Kit”

  • Karen Grosz - June 24, 2015 reply

    Just what I needed to hear. I have become very unfocused as I am trying to get my health coaching business. I am go to say no to the next “shining free gift” and I am going to slow down.

    Indigo - June 24, 2015 reply

    I’m so glad to hear you say that! You will feel so much lightness the more you focus in, as well as seeing better returns on every effort very quickly. Enjoy the savory peace and delightful pace.

  • Carly Brydon - June 24, 2015 reply

    I don’t even want to count up how many free webinars I’ve signed up for! But they are stressful because they put all kinds of new info into my head and I get overwhelmed!

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